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As a discipline, web design has already exhausted its possibilities
Things are moving in the direction of digital assistants like Siri, and especially Google Now with the new changes announced for Android M: they aim to provide you the exact bit of information you need, when you need it.
This implies a shift from web pages to web services: self-sufficient bits of information that can be combined to other services to deliver value.
So if you are looking for a restaurant, you get the reviews from Foursquare or Yelp, the directions from Google Maps and the traffic conditions from Waze.
Even more: we are transitioning to a push-based model of content consumption, where the right information arrives without you even requesting it.
Google Now, for instance, warns you of how early you should depart in order to arrive on time to your meeting. All of this is already happening thanks to APIs—interfaces that let other services interact with your data. In this world, web pages are not required at all.
This is not to say that web pages will die—they will be around for a long time, because they are —and will continue to be— useful for certain purposes.
But there’s nothing interesting there for designers anymore. They are a commodity and a medium, no longer the default state for digital products and businesses.
Web pages are static content that need to be found and visited (pull-based).
But in the emerging push-based paradigm, the content finds you. Through data obtained from your context, your activity, and even your biometrics, content and tools will smartly present themselves to you when you are most likely to need them.
That’s the big thing about the new breed of smartwatches: they obtain data from your body and show you proactively tiny bits of information for your brain to chew on. Computer technology is already making big steps in order to dissapear from your sight.
Where does this leave us?
Web Design is Dead, Long Live UX Design
Here’s the good news: designers are really far from being obsolete. Quite to the contrary, you can see that the demand for UX designers is still on the rise, and everyone seems to be redesigning their digital products these days.
This switch from web design to experience design is directly caused by the shift from web pages to digital products, tools, and ecosystems.
Web pages are just part of something much bigger: mobile apps, API’s, social media presence, search engine optimization, customer service channels, and physical locations all inform the experience a user has with a brand, product, or service. Pretending that you can run a business or deliver value just by taking care of the web channel is naïve at best and harmful at worst.
And all these touchpoints need to be designed, planned, and managed. This is a job that will continue to exist, regardless of the channel.
We will still need cohesive experiences and valuable content across smart climatizers, virtual reality devices, electronic contact lenses, and whatever we invent in the decades to come.
In fact, as technology fades into the background, all we can see is the value transmitted by it. The designers who want to stay in business need to be experts in managing content and value across channels.
Now more than ever, in a world flooded with cognitive noise, the world needs simple, intelligent, integrated ecosystems of information. The sooner designers embrace this need, the better prepared we’ll be for the future.
Your website inspiration journey starts here.
Deciding to create a web presence is a big decision, but the best websites are a culmination of many small decisions.
Choosing the right content management system and web host, opting for a template, refining your content, and selecting the best layouts to display your products and services are just a few of the details that establish your business’s online identity.
But one major decision that takes time, diligence, and a great deal of inspiration is the design of your website.
From familiar corporations to small businesses, to international organizations, the following sites push the status quo on the web. Whether it's the design aesthetic, usability, interactivity, sound design, or value that the site provides, each one is a masterpiece in its respective industry and something to aspire to.
Not surprisingly, many organizations exist to highlight these sites and the contributions they make to the web.
To help surface some of the most inspirational designs, I gathered several award-winners that have made their way through several key awards organizations — including Red Dot, Awwwards, UX Awards, The Webby Awards, SiteInspire, Best Website Gallery, and FWA.
As you browse through the list, know that each site excels in its own way and seeks to serve a unique purpose. While one site may be an excellent example of visual design, another may be an excellent example of interactivity.
This means that not all of these sites may be "conversion machines" or blueprint ideas that you can easily copy over to your site. Rather, they're great ways to gain some website design inspiration and see the cutting-edge marketing that's happening in the different corners of the web.
Keep in mind that web designs are fluid and change often. Some of the designs in this list have changed since they were awarded, but we do our best to keep them up-to-date. We’re confident you’ll find a design here that sparks your creativity.
Usability and the utility, not the visual design, determine the success or failure of a website.
Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.
We aren’t going to discuss the design implementation details (e.g. where the search box should be placed) as it has already been done in a number of articles; instead we focus on the main principles.
Heuristics and approaches for effective web design — approaches which, used properly, can lead to more sophisticated design decisions and simplify the process of perceiving presented information.
Please notice that you might be interested in the usability-related articles we’ve published before:
Designing A Perfect Accordion
Designing A Perfect Responsive Configurator
How Do Users Think? #
Basically, users’ habits on the Web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at.
Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn’t meet users’ expectations, the Back button is clicked and the search process is continued.
Users appreciate quality and credibility. If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site. This is the reason why not-that-well-designed websites with high-quality content gain a lot of traffic over years. Content is more important than the design which supports it.
Users don’t read, they scan. Analyzing a web-page, users search for some fixed points or anchors which would guide them through the content of the page.
Web users are impatient and insist on instant gratification. Very simple principle: If a website isn’t able to meet users’ expectations, then designer failed to get his job done properly and the company loses money. The higher is the cognitive load and the less intuitive is the navigation, the more willing are users to leave the website and search for alternatives. [JN / DWU]
Users don’t make optimal choices. Users don’t search for the quickest way to find the information they’re looking for. Neither do they scan webpage in a linear fashion, going sequentially from one site section to another one. Instead users satisfice;
They choose the first reasonable option. As soon as they find a link that seems like it might lead to the goal, there is a very good chance that it will be immediately clicked. Optimizing is hard, and it takes a long time. Satisficing is more efficient.
Don’t Make Users Think #
According to Krug’s first law of usability, the web-page should be obvious and self-explanatory. When you’re creating a site, your job is to get rid of the question marks — the decisions users need to make consciously, considering pros, cons and alternatives.
A clear structure, moderate visual clues and easily recognizable links can help users to find their path to their aim.
Don’t Squander Users’ Patience #
In every project when you are going to offer your visitors some service or tool, try to keep your user requirements minimal.
The less action is required from users to test a service, the more likely a random visitor is to actually try it out. First-time visitors are willing to play with the service, not filling long web forms for an account they might never use in the future.
Let users explore the site and discover your services without forcing them into sharing private data. It’s not reasonable to force users to enter an email address to test the feature.
As Ryan Singer — the developer of the 37Signals team — states, users would probably be eager to provide an email address if they were asked for it after they’d seen the feature work, so they had some idea of what they were going to get in return.
Ideally remove all barriers, don’t require subscriptions or registrations first. A user registration alone is enough of an impediment to user navigation to cut down on incoming traffic.
3. Manage To Focus Users’ Attention #
As websites provide both static and dynamic content, some aspects of the user interface attract attention more than others do.
Obviously, images are more eye-catching than the text — just as the sentences marked as bold are more attractive than plain text.
The human eye is a highly non-linear device, and web-users can instantly recognize edges, patterns and motions. This is why video-based advertisements are extremely annoying and distracting, but from the marketing perspective they perfectly do the job of capturing users’ attention.
Dibusoft combines visual appeal with clear site structure. The site has 9 main navigation options which are visible at the first glance. The choice of colors might be too light, though.
Letting the user see clearly what functions are available is a fundamental principle of successful user interface design.
It doesn’t really matter how this is achieved. What matters is that the content is well-understood and visitors feel comfortable with the way they interact with the system.
5. Make Use Of Effective Writing #
As the Web is different from print, it’s necessary to adjust the writing style to users’ preferences and browsing habits. Promotional writing won’t be read. Long text blocks without images and keywords marked in bold or italics will be skipped. Exaggerated language will be ignored.
Talk business. Avoid cute or clever names, marketing-induced names, company-specific names, and unfamiliar technical names. For instance, if you describe a service and want users to create an account, “sign up” is better than “start now!” which is again better than “explore our services”.
Strive For Simplicity #
The “keep it simple”-principle (KIS) should be the primary goal of site design. Users are rarely on a site to enjoy the design; furthermore, in most cases they are looking for the information despite the design. Strive for simplicity instead of complexity.
From the visitors’ point of view, the best site design is a pure text, without any advertisements or further content blocks matching exactly the query visitors used or the content they’ve been looking for.
This is one of the reasons why a user-friendly print-version of web pages is essential for good user experience.
Don’t Be Afraid Of The White Space #
Actually it’s really hard to overestimate the importance of white space. Not only does it help to reduce the cognitive load for the visitors, but it makes it possible to perceive the information presented on the screen.
When a new visitor approaches a design layout, the first thing he/she tries to do is to scan the page and divide the content area into digestible pieces of information.
Complex structures are harder to read, scan, analyze and work with. If you have the choice between separating two design segments by a visible line or by some whitespace.
It’s usually better to use the whitespace solution. Hierarchical structures reduce complexity (Simon’s Law): the better you manage to provide users with a sense of visual hierarchy, the easier your content will be to perceive.
Communicate Effectively With A “Visible Language” #
In his papers on effective visual communication, Aaron Marcus states three fundamental principles involved in the use of the so-called “visible language” — the content users see on a screen.
Organize: provide the user with a clear and consistent conceptual structure. Consistency, screen layout, relationships and navigability are important concepts of organization. The same conventions and rules should be applied to all elements.
Vietnam website design Responsive web design (often abbreviated to RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from desktop computer monitors to mobile phones). Simple clean web design based on our logo and company description.Our structure thoughts:- Main page with company introduction and offering- Customer references.
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