If you build a website but not many people visit , be sure to use Google AdWords and begin advertising campaigns .
This is a complicated system , but to start using it really is not difficult . Even ...
Choosing the right content management system and web host, opting for a template, refining your content, and
But one major decision that takes time, diligence, and a great deal of inspiration is the design of your website.
From familiar corporations to small businesses, to international organizations, the following sites push the status quo on the web. Whether it's the design aesthetic, usability, interactivity, sound design, or value that the site provides, each one is a masterpiece in its respective industry and something to aspire to.
Not surprisingly, many organizations exist to highlight these sites and the contributions they make to the web.
To help surface some of the most inspirational designs, I gathered several award-winners that have made their way through several key awards organizations — including Red Dot, Awwwards, UX Awards, The Webby Awards, SiteInspire, Best Website Gallery, and FWA.
As you browse through the list, know that each site excels in its own way and seeks to serve a unique purpose. While one site may be an excellent example of visual design, another may be an excellent example of interactivity.
This means that not all of these sites may be "conversion machines" or blueprint ideas that you can easily copy over to your site. Rather, they're great ways to gain some website design inspiration and see the cutting-edge marketing that's happening in the different corners of the web.
Keep in mind that web designs are fluid and change often. Some of the designs in this list have changed since they were awarded, but we do our best to keep them up-to-date. We’re confident you’ll find a design here that sparks your creativity.
Usability and the utility, not the visual design, determine the success or failure of a website.
Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.
We aren’t going to discuss the design implementation details (e.g. where the search box should be placed) as it has already been done in a number of articles; instead we focus on the main principles.
Heuristics and approaches for effective web design — approaches which, used properly, can lead to more sophisticated design decisions and simplify the process of perceiving presented information.
Please notice that you might be interested in the usability-related articles we’ve published before:
Designing A Perfect Accordion
Designing A Perfect Responsive Configurator
How Do Users Think? #
Basically, users’ habits on the Web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at.
If the new page doesn’t meet users’ expectations, the Back button is clicked and the search process is continued.
Users appreciate quality and credibility. If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site. This is the reason why not-that-well-designed websites with high-quality content gain a lot of traffic over years. Content is more important than the design which supports it.
Users don’t read, they scan. Analyzing a web-page, users search for some fixed points or anchors which would guide them through the content of the page.
Web users are impatient and insist on instant gratification. Very simple principle: If a website isn’t able to meet users’ expectations, then designer failed to get his job done properly and the company loses money. The higher is the cognitive load and the less intuitive is the navigation, the more willing are users to leave the website and search for alternatives. [JN / DWU]
Users don’t make optimal choices. Users don’t search for the quickest way to find the information they’re looking for. Neither do they scan webpage in a linear fashion, going sequentially from one site section to another one. Instead users satisfice;
They choose the first reasonable option. As soon as they find a link that seems like it might lead to the goal, there is a very good chance that it will be immediately clicked. Optimizing is hard, and it takes a long time. Satisficing is more efficient.
Don’t Make Users Think #
According to Krug’s first law of usability, the web-page should be obvious and self-explanatory. When you’re creating a site, your job is to get rid of the question marks — the decisions users need to make consciously, considering pros, cons and alternatives.
If the navigation and site architecture aren’t intuitive, the number of question marks grows and makes it harder for users to comprehend how the system works and how to get from point A to point B.
A clear structure, moderate visual clues and easily recognizable links can help users to find their path to their aim.
Don’t Squander Users’ Patience #
In every project when you are going to offer your visitors some service or tool, try to keep your user requirements minimal.
The less action is required from users to test a service, the more likely a random visitor is to actually try it out. First-time visitors are willing to play with the service, not filling long web forms for an account they might never use in the future.
Let users explore the site and discover your services without forcing them into sharing private data. It’s not reasonable to force users to enter an email address to test the feature.
As Ryan Singer — the developer of the 37Signals team — states, users would probably be eager to provide an email address if they were asked for it after they’d seen the feature work, so they had some idea of what they were going to get in return.
Ideally remove all barriers, don’t require subscriptions or registrations first. A user registration alone is enough of an impediment to user navigation to cut down on incoming traffic.
3. Manage To Focus Users’ Attention #
As websites provide both static and dynamic content, some aspects of the user interface attract attention more than others do.
Obviously, images are more eye-catching than the text — just as the sentences marked as bold are more attractive than plain text.
The human eye is a highly non-linear device, and web-users can instantly recognize edges, patterns and motions. This is why video-based advertisements are extremely annoying and distracting, but from the marketing perspective they perfectly do the job of capturing users’ attention.
Dibusoft combines visual appeal with clear site structure. The site has 9 main navigation options which are visible at the first glance. The choice of colors might be too light, though.
Letting the user see clearly what functions are available is a fundamental principle of successful user interface design.
It doesn’t really matter how this is achieved. What matters is that the content is well-understood and visitors feel comfortable with the way they interact with the system.
5. Make Use Of Effective Writing #
As the Web is different from print, it’s necessary to adjust the writing style to users’ preferences and browsing habits. Promotional writing won’t be read. Long text blocks without images and keywords marked in bold or italics will be skipped. Exaggerated language will be ignored.
Talk business. Avoid cute or clever names, marketing-induced names, company-specific names, and unfamiliar technical names. For instance, if you describe a service and want users to create an account, “sign up” is better than “start now!” which is again better than “explore our services”.
Strive For Simplicity #
The “keep it simple”-principle (KIS) should be the primary goal of site design. Users are rarely on a site to enjoy the design; furthermore, in most cases they are looking for the information despite the design. Strive for simplicity instead of complexity.
From the visitors’ point of view, the best site design is a pure text, without any advertisements or further content blocks matching exactly the query visitors used or the content they’ve been looking for.
This is one of the reasons why a user-friendly print-version of web pages is essential for good user experience.
Don’t Be Afraid Of The White Space #
Not only does it help to reduce the cognitive load for the visitors, but it makes it possible to perceive the information presented on the screen.
When a new visitor approaches a design layout, the first thing he/she tries to do is to scan the page and divide the content area into digestible pieces of information.
Complex structures are harder to read, scan, analyze and work with. If you have the choice between separating two design segments by a visible line or by some whitespace.
It’s usually better to use the whitespace solution. Hierarchical structures reduce complexity (Simon’s Law): the better you manage to provide users with a sense of visual hierarchy, the easier your content will be to perceive.
Communicate Effectively With A “Visible Language” #
In his papers on effective visual communication, Aaron Marcus states three fundamental principles involved in the use of the so-called “visible language” — the content users see on a screen.
Organize: provide the user with a clear and consistent conceptual structure. Consistency, screen layout, relationships and navigability are important concepts of organization. The same conventions and rules should be applied to all elements.
Economize: do the most with the least amount of cues and visual elements. Four major points to be considered: simplicity, clarity, distinctiveness, and emphasis. Simplicity includes only the elements that are most important for communication. Clarity: all components should be designed so their meaning is not ambiguous. Distinctiveness: the important properties of the necessary elements should be distinguishable. Emphasis: the most important elements should be easily perceived.
Communicate: match the presentation to the capabilities of the user. The user interface must keep in balance legibility, readability, typography, symbolism, multiple views, and color or texture in order to communicate successfully. Use max. 3 typefaces in a maximum of 3 point sizes — a maximum of 18 words or 50-80 characters per line of text.
9. Conventions Are Our Friends #
Conventional design of site elements doesn’t result in a boring web site. In fact, conventions are very useful as they reduce the learning curve, the need to figure out how things work. For instance, it would be a usability nightmare if all websites had different visual presentation of RSS-feeds. That’s not that different from our regular life where we tend to get used to basic principles of how we organize data (folders) or do shopping (placement of products).
With conventions you can gain users’ confidence, trust, reliability and prove your credibility. Follow users’ expectations — understand what they’re expecting from a site navigation, text structure, search placement etc.
A typical example from usability sessions is to translate the page in Japanese (assuming your web users don’t know Japanese, e.g. with Babelfish) and provide your usability testers with a task to find something in the page of different language. If conventions are well-applied, users will be able to achieve a not-too-specific objective, even if they can’t understand a word of it.
Steve Krug suggests that it’s better to innovate only when you know you really have a better idea, but take advantages of conventions when you don’t.
10. Test Early, Test Often #
This so-called TETO-principle should be applied to every web design project as usability tests often provide crucial insights into significant problems and issues related to a given layout.
Test not too late, not too little and not for the wrong reasons. In the latter case it’s necessary to understand that most design decisions are local; that means that you can’t universally answer whether some layout is better than the other one as you need to analyze it from a very specific point of view (considering requirements, stakeholders, budget etc.).
Some important points to keep in mind:
according to Steve Krug, testing one user is 100% better than testing none and testing one user early in the project is better than testing 50 near the end. Accoring to Boehm’s first law, errors are most frequent during requirements and design activities and are the more expensive the later they are removed.
testing is an iterative process. That means that you design something, test it, fix it and then test it again. There might be problems which haven’t been found during the first round as users were practically blocked by other problems.
usability tests always produce useful results. Either you’ll be pointed to the problems you have or you’ll be pointed to the absence of major design flaws which is in both cases a useful insight for your project.
according to Weinberg’s law, a developer is unsuited to test his or her code.
This holds for designers as well. After you’ve worked on a site for few weeks, you can’t observe it from a fresh perspective anymore.
You know how it is built and therefore you know exactly how it works — you have the wisdom independent testers and visitors of your site wouldn’t have.
The first step in winning over more customers is to understand the essential elements that should go into every homepage.
Once you’ve mastered the basics, draw inspiration from 31 top homepage designs so you can find out what will work best for your business and your audience.
The Benefits of a Well-Designed Homepage
A simple homepage design welcomes your audience to your site, tells them what you want them to do next, and allows them to explore your site in more depth.
You can add complexity to a simple homepage design, but you don’t want to start with a cluttered mess and have to selectively prune it. Always begin with the basics.
What do you need on your homepage? What will your audience expect? And which elements take priority?
When you can answer those questions, you’ll have the information you need for better homepage design. In web design, homepage elements have very specific purposes.
Helping your target audience get to know your business
Many of your website visitors will find your homepage first. With that in mind, you need to make a solid first impression.
Your homepage should provide a sense of your company’s values, unique selling proposition (USP), and purpose. You’re more likely to lure in potential customers if you can effectively communicate this information.
Improving the user experience on your website
Consumers visit your website with a purpose. It could be to check out your product line, read your blog posts, or find out if you sell a particular type of service.
Regardless, you want to direct that consumer to the appropriate page. Your homepage design should facilitate this transition by providing intuitive navigation and a sense of how your website flows.
Accruing more conversions
You want website visitors to convert, but they won’t if you don’t give them the necessary incentive and opportunity. Maybe you want to build an email list, but if visitors can’t find a signup form, your database will remain empty.
By making this information easily accessible on your homepage, you will see an uptick in conversions.
Another way to boost conversions is to create a strong first impression with your homepage. If visitors enjoy their experience on your website, they’ll also be more likely to remember it in the future. Maybe you won’t make a sale today, but that customer will return days or weeks later and buy from you.
Improving brand awareness
Make your company memorable by allowing your brand image and messaging to come through on every page. This is especially true when it comes to your homepage design because the homepage serves as the gateway to the rest of your website.
Your logo, tagline, and purpose need to take center stage. In fact, you might even want to add a form or statement to the very top of your homepage — preferably in a large font — that gives your visitors a sense of what you do:
What problems do you solve for your customers? How do you improve your clients’ lives — whether personal or professional?
Don’t force your website audience to have to figure out and guess what it is you do. Make it clear from the get go.
How to Design a Website Homepage
Now that you know the four goals to motivate your design principles, ask yourself three guiding questions: What do you absolutely need on your homepage? Who is your target audience and what will they expect? Which elements take priority?
Once you have the answers to these three questions, you can begin plotting out how best to improve your homepage.
Remember to tie each of your design elements to one of the four goals listed above. Most importantly, don’t worry about getting it perfect. Website optimization is an ongoing process!
The Best Homepage Design Examples (And Why They Work)
There’s no better teacher than an example. I’m going to show you some of the best homepage design examples that I’ve found, and I’ll tell you exactly why they work so you can apply those same tactics on your own site.
In thredUP’s case, the homepage goes for a seasonal approach.
Responsive web design (often abbreviated to RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from desktop computer monitors to mobile phones). Simple clean web design based on our logo and company description.Our structure thoughts:- Main page with company introduction and offering- Customer references.
Web design Vietnam Best web design websites to boost your creativity, In web design, Vietnam Design strains the users’ attention by focusing it on key points of the website. Vietnam Design comes out by contrasts of space, color or
38% of people will stop engaging with a website if the content/layout is unattractive
Builds Trust in the Brand
Along with making a strong first impression, a well thought out and designed website build trust in your brand and in your company amongst visitors.
Having strong, clean, and engaging visuals with consideration for user experience and your audience are all ways your website’s design can build trust within your audience and potential customers.
If a site looks dated, is not easy to follow, or looks to confuse or deceive the audience, trust will be lost and the chance of getting a user to convert drops drastically. Clean and simple web design can go a long way to reflect an open and transparent brand with nothing to hide.
Guiding a user through the site with clear headings and call to action statements and buttons leaves the user feeling taken care of and can help build and enhance that trust.
Bolster SEO Campaigns
Google recently announced an update to search ranking signals that will have a dramatic impact on which websites will show up in the top ten search result positions.
The announcement declared that they will consider the “Core Web Vitals” of a webpage as a ranking factor beginning in 2021. If you are doing any sort of search engine optimization efforts to your website you know there are important SEO factors to consider and now Google is acknowledging 3 very important metrics to pay attention to – and they all can relate back to your website design.
Core Web Vitals that Google now considers for search rankings are:
Largest Contentful Paint (LCP)– the time it takes for a page’s content to load
First Input Delay (FID)– the time it takes for a page to become interactive
Cumulative Layout Shift (CLS) – the amount of unexpected layout shift of visual content on a page
It sounds quite complicated but essentially all of these could be improved with a well-planned and thought-out web design. These Core Web Vitals are user-centered, which allows us to conclude that Google wants us to put the user experience first when it comes to the content we are sharing on the internet.
A great way to start thinking about user experience and improving it is having an updated modern website design that puts the needs of a user first. Consider how fast a page takes to load content.
Are images quickly appearing? Are the user’s needs being met in an efficient time? These are all things Google is looking for in their top ranking pages – so you should also look to capitalize on improving these loading times.
Each of these metrics are important to track and measure and can be greatly affected with an improved website.
Within many SEO campaigns we are trying to target specific keywords or phrases to bring users to a webpage. We then use the metrics above as a way to measure the effectiveness of a webpage and user experience on that page.
For example, if we see a lot of users coming to a webpage but they are not spending any time there and the conversion rate is very low it may mean that the content is not serving the needs of the user.
But sometimes the content does meet the needs, it’s just the way the information is presented that’s affecting the chances of a user sticking around to actually read it and convert.
If the page is pleasing to the eye, easy to navigate with engaging graphics or animations, a user will be more likely to stay on a page rather than leaving because their question was not answered. If the user is engaged and spending more time on the page, there is more likelihood that they will convert.
Stand Out From Competitors
Having a responsive website – meaning a site that will dynamically change and alter its appearance depending on the size or orientation of the device or screen it’s being viewed on – is simply a non-negotiable part of web design in 2020.
If you want to not only compete with your competitors, but stand out amongst the crowd, your site needs to be dynamic and thoughtfully designed.
Strong branding and consistent use of fonts, colors, and creative layouts can easily make you stand out and surpass your competitors and demonstrate the professionalism in your company.
Take a look at the websites of your closest competitors – how does yours stack up?
If you feel on par with your direct competition, look farther at the big names in your industry. While you may not be able to compete directly with them, you can have a website that is on par with theirs.
When you emulate creative sleek designs of industry leaders, you set yourself apart from direct competitors and can draw up new business for yourself.
Elements Of Good Web Design
Now that we’ve established a few of the many reasons good web design is important and can have a major impact on any marketing strategy – it’s time to look at some specific elements that make a web design superior.
One way to be sure your site is well designed is to hire professional web designers and developers to build a custom website uniquely catered to your business. Professional web design templates are a sufficient budget friendly option, but a custom web design can be a real game changer and take your online presence to the next level.
The following are a list of elements that help make up a good website design, but this list is only the tip of the iceberg.
There are many factors that can go into creating a beautiful and professional website, but incorporating and considering some of the below items can do a lot to improve a site.
Navigation – An easy to use and understand navigation that leaves a user with no questions and is intuitive to their needs is essential.
Responsive Design – When a site automatically makes the necessary adjustments to seamlessly look good across multiple screens and devices.
CTA Buttons – Also known as “call-to-action” buttons, they need to stand out and be placed in appropriate places throughout the site and at moments when a user is most likely ready to take action or convert.
Colors – Establishing brand colors and following a 60-30-10 rule can create an ideal sense of balance. Follow this rule by consistently using the following formula – primary color 60%, secondary color 30%, and accent color 10% (and only in the most important places, allowing for specific site elements to stand out).
Font Style Guide – Typically just one or two font choices should suffice and having an established style guide for each header option capitalizing on different font sizes and weights can ensure consistency across the pages while improving readability and scannability of the site.
Animation – Used strategically and in moderation, animation can elevate a boring, flat, or still design, but if over done with too much moving on the site it can become distracting very quickly.
High Quality Images – Having beautiful photography can elevate any site. When images are grainy or stretched it’s distracting and can lose credibility with the users.
Get Started On a Brand New Website
There’s no question a new website can be a reset for a floundering digital marketing strategy. You can spend a lot of time and money getting users to your site from PPC and SEO campaigns.
But if they finally get there and it’s too confusing to navigate, they can’t find the answers they are looking for, the site doesn’t load fast enough, or they can’t understand the product you’re selling, you’ll lose that customer and the marketing dollars used to get them to the site will be wasted.
What are you waiting for? Reach out to the team of experts at Results Repeat for a consultation today and we’ll thoroughly evaluate your site for you, examining any pain points, if a full site redesign is necessary.
Maybe you just need a bit of a face lift to compete with your competitors. We have years of experience in web design and development and would be happy to help you get your site on the right track!
Designing your own website seems pretty daunting, doesn’t it? Navigating all the right tools and being a whizz with layout and positioning. You want the good news? That’s total garbage.
In fact, you don’t need to be a genius at all in order to get around designing a website, and that’s exactly what we’re going to help you out with in this easy-to-follow guide.